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Top 6 Upgrades To Your Small Business Facade (Guaranteed to Increase Customer Traffic & Sales)
These 6 small business facade upgrades increased foot traffic by 25-40% for our clients! Perfect for retail stores, restaurants, salons, and any business with a storefront.
Save this checklist and transform your curb appeal on any budget.
1. Upgrade Your Entrance Lighting
The Safety & Visibility Factor: Proper lighting makes your business feel safe, welcoming, and open for business—even during daylight hours.
Psychology: Good lighting = safety = trust = willingness to enter and spend,
Quick Win: Add warm LED lighting that highlights your entrance and makes it glow invitingly.
4. Create the “Quality Frame” Around Your Door
The Halo Effect: The Safety & Visibility Factor: Frame your entrance with matching elements—lighting, signage, or architectural details that signal “this business invests in quality.
Psychology: Customers assume exterior quality = interior quality = product/service quality.
Quick Win: Add matching lighting fixtures on both sides of your door, or create symmetry with identical decorative elements.
2. Paint Your Front Door a Bold, Welcoming Color
The Personality Signal: A freshly painted, well-chosen door color instantly communicates your brand personality and makes your entrance impossible to ignore.
Psychology: Color psychology triggers emotional responses—warm colors feel welcoming, bold colors show confidence.
Quick Win: Choose a color that complements your building but stands out from neighboring businesses.
5. Add Large, Strategic Planters
The Customer Magnet Effect: Two large planters flanking your entrance create an instant “approach signal” that makes customers want to get closer. The key is SIZE—small planters get ignored, large planters command attention.
Psychology: Triggers biophilic response (our love of nature) + creates perceived quality + softens the entrance threshold.
Quick Win: Position planters at 45-degree angles pointing toward your door to create a visual “funnel."
3. Clean Your Windows & Upgrade Window Displays
The Curiosity Creator: Clean, attractive windows with strategic displays or frosted glass create intrigue while maintaining professionalism.
Psychology: Clear sight lines feel inviting, interesting displays create curiosity, professional appearance builds trust.
Quick Win: Deep clean windows until they sparkle, then add window clings with your hours/services or create an eye-catching display.
6. Invest in a Good, Weather-proof Doormat
The Welcome Vehicle: Show customers you care about their experience with a fresh, new doormat, rubberized on the back to prevent slipping.
Psychology: Clean mats = safety = trust + nurturing.
Quick Win: Consider a mat with your logo or brand colors to tie your entrance together.
Get 20+ Storefront Enhancement Ideas by clicking here:
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